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If this was the only issue I would be like "oh yikes, she's a tad unhinged, but the product is good and the customer service is good so whatever." But no. Lest anyone think this little misogynistic diatribe is what is causing me to swear off this brand, I need to ventsplain my rationale.

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And stop putting herself out there as a business genius who’s offering private coaching so you too can learn how to launch a million dollar business. And if it’s true then she needs to go take a course in business finance because she’s mismanaging the hell out of her money. So her boo-hoo we are a struggling business is a load of crap.

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Add in 6.5% for WA B&O taxes plus sales tax (let’s ball park that to 55k per month for 500k rounding up.) she’s still left 5 mil for overhead on including payroll and subsequent taxes (22% of total payroll roughly) and she should still be clearing a couple mil in net profit as I highly doubt she’s paying her staff much over minimum wage.

So even if her bragging about 6mil in profit was net, she cleared 5.6 million after cost of goods. Candles have a 60% profit margin against cost of goods sold.

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Now the private answer is how they can’t afford to do sample packs unless the full size are popular.Įxcept. This happened to two other people as well. At first the question came up and got conflicting answers so when a customer messaged the care team for clarification, she got banned across platforms and her comments were deleted. I am VERY aware that I'm being "sold to" now in a way I wasn't before, if that makes sense. The Mythologie FB group used to feel like a community, but all their actions of the last few months have made me feel more like a victim of skeevy marketing tactics. They're framing themselves to the fan group as a struggling small business (which I totally bought and was proud to support them!) but then I see posts and podcasts where Leah is bragging about how the company is making millions. But the biggest thing that's rubbing me the wrong way now is how hard they're leaning into the skeevy marketing bro selling techniques - false scarcity tactics, using language like "value-adds", nickel-and-diming customers in a bunch of ways (the vault pay wall, asking for tips on the sales page, trying to strong-arm people into the Guild), etc. With their long production/shipping times it was always difficult to restock scents I liked - half the time they're gone before I could order more! Now i feel like I have to jump throw a bunch of hoops just to buy a candle, which is a terrible customer experience. Yeah, a combo of things have turned me off them recently (and I was OBSESSED): putting popular scents behind a pay wall, the deleting of comments in the fan group, the constant launches (and ridiculously short purchasing windows). So if you are planning on starting a candle company, she’s the best example of what not to do. I’m stunned how anyone would choose to seemingly alienate the majority of their customer base after they effectively beat the odds by succeeding as a start up. Icing on the cake: her personal FB account has been spewing conspiracy theories and now a whole diatribe on how women are weak yadda yadda yadda. Everything is pre-order with weeks of waiting. Meanwhile candle prices have gone up, quality has gone down, lots of throw issues, and she’s now pitched her newest launch to only the membership. She’s been pummeling the newsletters with woe is me, the plucky struggling business owner while also going on podcasts to brag about the millions she’s made.

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She posted on her group that anyone who suggested a candle name that got picked for the new release would get a free candle then has completely ignored it. Like questions asking about sample packs or promises made to customers. She’s always marketed her candles using scarcity and fomo tactics but she’s now decided to jettison her popular candles behind a paywall membership and has been deleting any comments that people post that aren’t in high praise of her awesomeness as well as banning people across platforms for legitimate questions sent to their care team. So the founder of this company has apparently decided to tank her million dollar candle business by engaging in some shady shenanigans.